Marketing Automation For Small Business
I hope you love this Marketing Automaton for Small Business course! We’re excited to teach you how to think differently about your business, and leverage the possibilities of marketing automation.
Contents:
1 – Bird’s Eye View
2 – 3 Key Building Blocks
3 – External Automation: Mindset and Metrics
4 – The Power of Segmentation
5 – Internal Automation: Opportunities for Efficiency
6 – MarkeGng Automation Toolbox
7 – Automation and LeadPages®
8 – Clay Collins and the Future of Automation
9 – Automation Workflow Example: Lead Magnet
10 – Automation Workflow Example: Webinars Before and After
11 – Automation Workflow Example: Customer Follow-Up for Re-Order
12 – Course Conclusion
Additional (extra Bonus) Materials
Marketing Automation for Small Business Handouts (B&W)
Marketing Automation for Small Business Handouts (color)
Automation Workflow Example Lead Magnet Delivery
Automation Workflow Example Webinar Before/After
Automaton Workflow Example Customer FollowUp
Bonus Marketing Automation Conversations
I sat down with leaders in the marketing automation industry to ask them about the challenges and opportunities facing business owners today, as well as their predictions of the future of marketing automation. Download the MP3 and PDF transcripts of each interview. Each company also provided a free resource to share.
• HubSpot – Isaac Moche – Inbound Academy
• AWeber – Joe Cotellese – Marketing Guides
• Infusionsoft – Paul Sokol – 25 Things to Automate
• ActiveCampaign – Brian Gladu and Adam Tuttle – Automation Campaigns
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