Lawrence Cramer – Building an Online Shopping Cart

Building an Online Shopping Cart

By: Lawrence Cramer

Duration: 4h

Description:

By 2007, 77% of internet users over the age of 13 — about 131.3 million people — will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies

Table of contents:

1. Introduction

• Welcome 1:51

2. E-Commerce Basics

• The elements of e-commerce 6:21
• SSL (Secure Sockets Layer) certificate essentials 5:06
• Acquiring and installing an SSL certificate 7:00

3. Accepting Payments Online

• Accepting credit cards online 3:47
• Payment methods 5:40
• Choosing between a payment gateway and a processor 7:02
• Merchant accounts 5:29

4. Static vs. Dynamic Sites

• ”Static” e-commerce sites 3:53
• Dynamic e-commerce sites 3:06
• Static vs. dynamic sites 4:58
• Which application language to use 7:40
• SQL (Structured Query Language) 3:02
• Hosted vs. stand-alone sites 1:19

5. Databases

• Database overview 7:37
• Choosing a database 8:35

6. Security

• Securing the database 4:56
• Securing the website 2:38

7. Shopping Carts

• Building a custom cart vs. buying off the shelf 1:05
• How to choose a shopping cart 6:56

8. Basic Elements of a Shopping Cart

• E-commerce essentials 1:32
• The store and the catalog 4:19
• The cart 2:23
• Checking out 4:40
• Online store administration 3:55

9. Case Study: Using ColdFusion and Cartweaver

• Setting up the development environment 6:48
• Installing the Cartweaver Extension Suite into Dreamweaver 3:18
• Setting up the site 4:04
• Installing the Cartweaver application into a new site 10:49
• Setting up the DSN (Data Source Name) 4:22
• Testing the installation 2:30
• Code structure 7:35
• A word about design 4:37

10. Deploying the Shopping Cart

• Choosing and preparing the host 4:48
• Uploading the site 4:22
• Setting up the host DSN 3:17
• Testing and troubleshooting 8:00
• Setting up the payment gateway or processor 9:08

11. Setting Up the Store

• Admin walk-through 6:07
• Changing the store password 3:25
• Global store settings 6:02
• Product options 3:08
• Categorizing products 4:01
• Shipping cost setup 6:30
• Adding products 9:59
• Customers and orders 6:24

12. Customer Satisfaction

• Customer service and policies 10:41

Conclusion

• Goodbye 0:22

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