How to Succeed as an Independent Marketing Consultant

How to Succeed as an Independent Marketing Consultant

DEAR MARKETING CONSULTANT (OR SOON-TO-BE CONSULTANT):

Stan Freiberg, a Madison Avenue creative guy from the 60s, once wrote a comic song called “Everybody wants to be an art director.”

His song parody lambasted the fact that — back in those days – it seemed like everyone and his brother wanted to work in advertising.

Today, I could just as easily write a song titled “Everyone wants to be a marketing consultant.”

The Internet is flooded with programs, courses, and boot camps promising to make you into a marketing expert –

— in everything from branding and direct marketing, to e-mail marketing and search engine optimization, to pay-per-click advertising and PR.

But this isn’t a pitch for one of those programs.

I have no intention of – or desire to – sell you another “become a master marketer” program.

At least not today….