Bob Bly – Talk for Money

McGraw-Hill calls Bob Bly “America’s top copywriter.” The Direct Marketing Association awarded him the Gold Echo, and AWAI voted Bob Copywriter of the Year. He writes a column for Target Marketing magazine, has taught copywriting at New York University, and is the author of 100 published books, including The Digital Marketing Handbook (Entrepreneur Press) and The Copywriter’s Handbook (Henry Holt).