Arlan’s Academy – Leveraging Intellectual Property while Bootstrapping w/ Elana Bertram
Leveraging Your
Intellectual Property – $200
Curriculum
- Registration
- Introduction(2:23)
- What to Expect(2:44)
- IP as an Asset for Your Business(11:01)
- Copyright Best Practices(8:43)
- Investing in Trade Secrets(12:26)
- Putting IP Assets to Work(15:38)
- How to Respond to a Cease and Desist(9:22)
- Best Practices for Joint Creation(7:33)
- Anticipated Costs(11:24)
- Litigation Cost Estimates(11:22)
- Care and Feeding of License Agreements + Contact Elana(12:56)
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