Andrea Holland – Writing a Press Release

Writing a Press Release

By: Andrea Holland

Duration: 41m 3s

Released: August 6, 2018

Description:

Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. Follow along using the handout Andrea has included with the course—a template she uses to kick-start the writing process for her own clients.

Contents:

• Introduction
• 1. Press Release Basics
• 2. Press Release Pre-work
• 3. Write Your Press Release
• 4. Using Newswires
• Conclusion

Author:

Andrea Holland is a public relations (PR) professional and a business builder.

After earning a BA from UC Santa Barbara, Andrea spent nearly 10 years in San Francisco and New York working for large global PR firms. In 2014, she was one of four Americans chosen for an international entrepreneurship program in Bali. She quit her job, moved to Southeast Asia, traveled the world and consulted with startups in Europe, Southeast Asia, and Africa with their PR programming. During this time, she started her own PR consultancy, DialedPR.

She always has her hand in an entrepreneurial venture, and is currently running a top jobs site for remote PR and communications professionals, called RemotePRJobs.com. Feel free to reach out at www.andreaholland.com.

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