eMail Marketing Toolkit Bundle – MarketingSherpa

eMail Marketing Toolkit Bundle – MarketingSherpa

The MarketingSherpa Email Marketing Toolkit is specifically designed to help you increase your email results and take your marketing program to the next level

What would be the impact of your bottom line if you increased your email list size by 20%? Or increased conversion by 5%? Or 15% of your list reengaged with you? What improvement should you make right now to your email program to get these types of results?

To help you transform your email marketing and provide you with the best training possible, MarketingSherpa relies on case studies from your peers and extensive research libraries, which include more than:

• 12 years of extensive email research
• 14,629 email marketers surveyed
• 673 email marketing case studies
• 1,480 research findings
• 427 industry experts proving teaching and training
• 894 email newsletter articles

The Email Marketing Toolkit provides you an online training course and five powerful resources that provide step-by-step guidance and comprehensive research on how to create an effective email marketing strategy and optimize your existing tactics based on how-to case studies and step-by-step proven tactics to maximize email results.

Together, these valuable resources give you 456 pages of industry-leading research, 8 hours of profession instruction, 20+ case studies, 50+ creative samples, and more. All the resources you need to build an advanced email marketing program will be right at your fingertips. In short, you’ll learn what has changed in email marketing, what caused these changes, and why it affects the way you communicate with your audience moving forward.

The Email Marketing Toolkit includes:

• Email Marketing Messaging Online Certification Course (value $695)
• Email Marketing Handbook – Second Edition (value $347)
• 2012 Email Marketing Benchmark Report (value $397)
• Special Report #1: The State of Email List Growth (value $97)
• Special Report #2: CMO Perspectives on Email Deliverability (value $97)
• Special Report #3: 30 Minute Marketer: How to Use Contests to Grow Your Email List (value $47)

BONUS 1: MarketingSherpa – eMail Summit 2012 DVDs ($199 Value)

Our last Email Summit was attended by 826 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2012, as we continue to optimize programming to best serve your needs.

At Email Summit 2012, you’ll go beyond hearing great email marketing ideas to programming session with activities, working planning sessions and step-by-step case studies.

Over the course of four days we’ll help you analyze your current email strategy, and expand your email knowledge and expertise, offering you a workbook full of next steps for lasting email success. We have every marketer covered, from foundation-level sessions to advanced practices workshops, all designed to help you get ahead – and stay ahead – of your competition.

BONUS 2: Herschell Gordon Lewis – Creative Rules for the 21st Century ($299 Value)

In Creative Rules for the 21st Century Herschell also shows you …

• What’s working on envelopes today … and what not to say — including one of the most abused words any envelope can carry. (By the way, “official” is almost always a response-booster.)
• Why you shouldn’t use “Dear Friend” anymore — and 14 suggestions of what to use instead.
• Three little words that immediately melt the reader’s objection to a statement he might otherwise reject.
• What never to put on a lift note — a common mistake writers make that destroys the impact of the lift note. Avoid this at all costs.
• Six appeals to use when writing to seniors … 12 “no-no” words to avoid when writing a fundraising appeal … and 12 “power words” that get donors to respond.
• Looking for something with more impact than “new”? Try, “First time offered.” Want something even more powerful that’s sure to get attention? Turn to Chapter 6.

Get download MarketingSherpa – eMail Marketing Toolkit Bundle at Forimc.com right now!