In 2013 I launched my blog, Redefining Mom, seven months after my first daughter was born and in the thick of severe postpartum PTSD. I was working in a Fortune 100 company running multi-million dollar marketing campaigns with huge brands like Microsoft, HP, and Cisco at the time.

I was initially just looking for a place to vent about frustrating maternity leave policies in the United States, but I quickly realized I was giving a voice to other working mothers struggling with the same feelings I had. I knew my blog could make more of an impact on my audience than I thought if I was willing to dive all the way in.

I put my MBA degree in finance and marketing to good use and began to promote my blog using a variety of ad platforms. Pinterest quickly became a frontrunner and showed me the most return on my investment. When I saw that no one was leveraging promoted pins yet, I knew I had stumbled across GOLD. I decided to pour all of my focus into learning them inside and out. What I discovered became the crux of my future business. In 2016 my business had become profitable enough to quit corporate for good.

Becoming a sales funnel expert has allowed me to grow my blog, brand, and profit beyond my wildest dreams. Today I make multiple 6-figures each year from my digital product business. I serve over 25,000 students through all my Pinterest and marketing courses. But nothing compares to the time this has given me to truly be present with my family. I have made over $1 million using my unique sales funnel strategies, which even allowed me to self-fund my last 8-week maternity leave, which is one of the greatest personal rewards I’ve received from this business.

If you want to learn how to amplify your products and take your business to the next level, you are in exactly the right place. I created the Triple Dip Funnel course to teach you everything I know so you don’t have to stay stuck in overwhelm anymore.

WHAT YOU’LL LEARN…

In this course, I’m lifting the curtain to my Triple Dip Funnel to show you the exact strategy and tech I use to sell digital products to a cold audience. This includes tech trainings in…

• Leadpages: Creating landing pages that convert
• ConvertKit: Email management platform for nurturing your customers
• SendOwl: Checkout system for selling and delivering your digital products
• Proof notifications: Social proof pop-ups to instill confidence in customer purchases
• Zapier connections: Platform for connecting all your tech together

You will also get access to the exact tools I use to create and track my funnels…

• Triple Dip Funnel Tracking Spreadsheet: As you will learn, it is imperative to TRACK EVERYTHING when building your Triple Dip Funnel
• Nurture Sequence DONE FOR YOU SWIPE COPY BONUS: To get you started and off to the races, I’ve included TWO BONUS swipe copies for your “Opt-in email nurture sequence” and “Purchase email nurture sequence”

And WAIT there’s more! You’ll also get these four BONUS trainings…

• ThriveCart: Build-your-own checkout system for increased revenue
• Thinkific: My favorite online course platform
• Elementor: My favorite page builder for WordPress
• Analytics BONUS Module: Learn to read your data and optimize your funnels for better conversion rates

COURSE BREAKDOWN

A Sneak Peek into the Triple Dip Funnel Course

MODULE 1: WHY THE TRIPLE DIP FUNNEL?

Set the stage for sales funnels; learn the strategy, software stacks, and tools behind my highest converting funnel, the Triple Dip Funnel.

MODULE 2: THREE TRIPLE DIP FUNNEL PAGES

What exactly goes into the Triple Dip Funnel sales page, tripwire page, and checkout page.

MODULE 3: BUILDING SALES PAGES WITH LEADPAGES

Everything you need to know about Leadpages, from building with templates to creating sales pages from scratch, and all the little tips and tricks that will take your sales pages from “mess” to “yes!”

MODULE 4: CLOSING THE SALE WITH SENDOWL

Everything you need to know about using SendOwl to create and sell digital products. You’ll get the special trick for earning more money from each customer.

MODULE 5: NURTURE YOUR NEW FRIENDS WITH CONVERTKIT

Everything you need to know about leveraging ConvertKit for nurturing customers, from setting up purchase email sequences to customer segmentation and link triggers. It’s all in there!

MODULE 6: INCREASE YOUR CONVERSIONS WITH SOCIAL PROOF AND ZAPIER

Discover why you need social proof as a digital product seller and how to set up a Proof purchase campaign.

BONUS MODULE: ADDITIONAL PLATFORMS, ANALYTICS, AND STRATEGIES

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