Kim Krause Schwalm – Client Badassery Secrets

This invaluable, instantly downloadable e-book is packed with my “golden” rules for launching, running, and growing your freelance copywriting business…avoiding headaches, hassles, and nightmare clients…and goosing your income skyward fast.

Here’s just a glimpse of what you’ll discover…

• How to land good clients when you’re just starting out and have no proof of results. Why you don’t have to share numbers (and when you shouldn’t even if you had them). Plus my 2 favorite ways to get clients that are willing to “commit” right away and pay you fairly to boot.
• The truth about “spec” copy—part 1: The one thing you must ALWAYS do before you agree to write a word of copy for a client. If you don’t, it could leave you high and dry, or at the mercy of a client’s whims.
• The truth about “spec” copy—part 2: How to structure your deal so you make sure you get paid. Plus how to ask for a royalty or performance bonus when writing emails or headline/lead tests.
• What NEVER to budge on with a client. If they want you to hop on a kick-off call, start doing research, or otherwise engage with their project before they do THIS one crucial thing, stand your ground firmly. Otherwise you could lose potential income and precious time.
• Free rewrites? Guaranteed results? Are they crazy? Here’s my take on what’s reasonable…what you should charge extra for…and what’s beyond the pale when it comes to these types of client requests.
• A-Lister’s proven secret to landing that dream client. One top A-Lister I know swears by this clever technique. All it takes is a little “elbow grease” and thinking on your part…and it could lead you to a breakthrough project that kicks your copywriting career into high gear…or adds another blue-chip client to your roster.
• How to know if you’re charging too LITTLE…and fix it so you give yourself a fat raise. These 4 surefire signs can clue you in so you know what to do next!
• When it makes sense to hire a lawyer to review a client’s contract. Plus how to read through it and decide what to push back on (yes, they CAN be changed!)
• Beware of potential clients who try to dictate THIS to you. Here’s how to get them to work with you, or decide if it’s better to simply walk away. (There are plenty of “client fish” in the sea, so know when it’s time to say “buh-bye!”)
• What to do if you’re starting your freelance business over from scratch. Two surefire yet often-overlooked tactics that can fill up your schedule and get cold, hard cash rolling in “tout suite”.
• The one client “red flag” you must NEVER ignore. Use the screening technique to weed these potential nightmare clients out (they’re running rampant in the industry right now).
• Clients like low fees, right? Wrong! Actually, low fees make you look like an amateur. Try these negotiating secrets to getting paid to never look like a “newbie” again.
• The #1 secret to getting paid more. Do this one thing now and you’ll instantly elevate yourself in the eyes of your prospective clients…along with your fees.
• A-List tips and tricks to making your website sell YOU to your clients. Whether or not you like it, your website is telling your prospect a story. Here’s the right way to tell it so you’re positioning yourself as a top-paid, highly-sought-after specialist.
• The career-killing mistake to avoid if you take an in-house position. If your boss dangles this in front of you, just say “no”. If you don’t, you could be chained to your employer or destroy your earning potential for years!
• Never do THIS when talking to a prospective client the first time. Makes them run in the opposite direction or drops your negotiating power exponentially.
• Why writing long-form promos isn’t always the ticket to launching a lucrative freelance career. Here’s what you should focus on mastering at first instead. Much more likely to lead you to royalty riches later (and faster!)
• How to gain greater trust (and revenue) from clients. This simple yet highly effective approach lets you confidently close more deals much more profitably.
• When to move on from a client you hate working with—without burning bridges. I share my own client horror stories from early on and lessons learned the hard way!
• The Dan Kennedy secret to bulletproofing your freelance business. Don’t make this common mistake if you work on a retainer or 1099 basis with a client. Otherwise, you could 50% or 100% of your income evaporate overnight!
• And much more!

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