Karen Mozes and Justin Michael Williams – The Business of Yoga Self-Paced Course

The only online yoga business-building program specifically designed for yoga instructors who are serious about taking their career to the next level. You will learn tangible tools that can be implemented into your business right away. Every lesson is designed for yoga instructors—no generalizations—and has been tested and proven by more than 400 yoga teachers from 40 different countries around the globe.

The world’s leading online business-building program specifically designed for yoga instructors.

This course will give you an advantage over every yoga instructor, catapulting you at least 1 year ahead of any & all competitors. It would cost you $10,000 to get a training this comprehensive, but you get it here for a fraction of that price!

The growth and change in the yoga world is now accelerating so quickly, you are at risk of being left hopelessly in the dust. Even for a veteran yoga teacher, these changes are big and scary.

Everything you “think” you’ve known about building your yoga business in the past no longer applies. The rules have changed and your strategy needs to be heavily modified. It’s time to learn how to truly take your yoga business to the next level.

We’ve worked with hundreds of yoga teachers from all around the world and created a program that is proven to transform your business.

This program will teach you everything you need to know.

During the 10-week Business of Yoga online course, you will learn and apply business skills that are specifically designed for yoga instructors – no generalizations. What you will receive and learn, and all the tools you will gain have been tested and proven by professional yoga teachers who are also successful entrepreneurs.

Over the course of 10 weeks, leading business experts Karen Mozes and Justin Michael Williams bring you everything you need to know business-wise to take your yoga career to the next level.

You will learn how to:

• fill up your programs and events quickly and easily
• differentiate yourself from the competition
• retain your students and get them to commit to a consistent practice
• define your self-worth and how much to charge for your services
• fill up retreats, workshops, and events that actually turn a profit
• build a stream of steady passive income
• consistently attract new clients
• handle on technology and social media without spending too much time behind the computer
• properly organize your taxes and finances
• sell to your students without sounding “sales-ey”
• be empowered in business while keeping the sacred spirit of yoga or in one on one conversation
• build programs that are fully aligned with your most authentic truth.
• And much more!

Curriculum:

The Business of Yoga online course has been carefully created to offer yoga instructors the knowledge and tools they need to create viable yoga businesses.

Each week will build upon the previous week and focus on a unique topic through the four phases. Students will have access to previously recorded webinars with Karen, Justin, and special guest speakers. You will also gain access to an exclusive Facebook group with other yoga teachers who are enrolled in the program.

The Business of Yoga course is broken down into four phases:

Phase 1: Foundation

Phase 2: Connection

Phase 3: Expression

Phase 4: Freedom

WEEK 1

PHASE 1: FOUNDATION

• Lesson 1: Course Overview

• Lesson 2: Getting Started

• Lesson 3: Defining Your Core Values

• Lesson 4: Crafting Your Dream Vision

• Lesson 5: Calibrating Your Vision

WEEK 2

PHASE 1: FOUNDATION

• Lesson 1: Standing Out as a Yoga Teacher – Signature Story

• Lesson 2: Structuring Your Business

WEEK 3

PHASE 2: CONNECTION

• Lesson 1: Attracting Your Ideal Clients

• Lesson 2: Building True Community

• Lesson 3: Forming Powerful Partnerships

WEEK 4

PHASE 2: CONNECTION

Lesson 1: Building Your Business Plan – The Funnel

Lesson 2: Growing Your Email List – Signature Gift

WEEK 5

PHASE 2: CONNECTION

• Lesson 1: Breaking through Fear

• Lesson 2: Seeding

• Lesson 3: Enrolling Students into Your Programs

WEEK 6

PHASE 3: EXPRESSION

• Lesson 1: Activating Your Authentic Voice

• Lesson 2: Creating Videos & Media at Home

• Lesson 3: Building Your Yoga Brand

WEEK 7

PHASE 3: EXPRESSION

• Lesson 1: Navigating the Social Media Universe

• Lesson 2: Firing up Your Facebook

• Lesson 3: Demystifying Twitter and Instagram

WEEK 8

PHASE 3: EXPRESSION

• Lesson 1: Sending Newsletters That Actually Work

• Lesson 2: Writing Your Bio

WEEK 9

PHASE 3: EXPRESSION

• Lesson 1: Building a Powerful Website

WEEK 10

PHASE 4: FREEDOM

• Lesson 1: Making and Managing Money

• Lesson 2: Protecting Your Business – Contracts & Negotiations

• Lesson 3: The Final Teaching – What’s Next?

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