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John McKean – Customers Are People: The Human Touch

Name: John McKean - Customers Are People: The Human Touch
SKU: 34a9cab8a3b9
Availability: InStock
Rating: 3.84 (7 reviews)

Rated 3.84 out of 5 based on 38 customer ratings

Original price was: $55.00.Current price is: $21.00.

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Although 70% of the customer’s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the “human touch” art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

SKU: 34a9cab8a3b9 Category: Business & Sales Tags: Customers Are People: The Human Touch, John McKean, John McKean - Customers Are People: The Human Touch

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Reviews (7)

Customers Are People: The Human Touch

By: John McKean

Publisher: Wiley (2002)

Pages: 324

Format: Ebook (PDF)

Description

About the Author

John McKean is the Executive Director of the Center for Information Based Competition, which provides thought-leadership to help businesses advance their understanding of customers, both as consumers and human beings. John is frequently called on by the worlds leading businesses to inspire new levels of customer awareness and effectiveness, through fact-based insights combined with a passion for customer excellence.

John McKeans real-world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University. He holds a BSc in Economics and a Masters degree in Business.

Preface.

Acknowledgements.

Customers as People.

Leading the Human Firm.

Acknowledging Customers.

Treating Customers with Respect.

Building Trust with Customers.

Communicating Humanly with Customers.

Human Torch as a Series of Interactions.

Human Torch as a Process.

Implementing Technology to Humanize (Not Dehumanize).

Conclusion – Releasing your Business’s Humanity.

Index.

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John McKean – Customers Are People: The Human Touch

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Customers Are People: The Human Touch

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About the Author

Table of contents

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John McKean – Customers Are People: The Human Touch

Use the 20% Coupon Code: Grateful

Customers Are People: The Human Touch

Description

About the Author

Table of contents

Get Download John McKean – Customers Are People: The Human Touch at Forimc.net right now!

7 reviews for John McKean – Customers Are People: The Human Touch

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