Kellogg has been profiled in Billboard, Ebony, Black Issues, Black Enterprise and In the Black magazines, and periodicals The Guardian and The Bay State Banner. He is a frequent commentator on entertainment industry issues on Radio, TV and other media outlets and served as a judge on the New England Emmy-award winning TV talent show “Community Auditions.” He holds a Juris Doctor degree from Case Western Reserve University, where he also attended the Weatherhead School of Management. In addition, he holds a Master of Science degree in Television and Radio from the Newhouse School of Communications and a Bachelor of Arts degree in Political Science—both from Syracuse University.

He has had success in structuring many groundbreaking deals with a diverse range of rights holders, including every record label, NFL, NBA, NHL, HBO, MTV, Live Nation, Marvel Entertainment, International Olympic Committee, English Premier League, Screen Actors Guild, every Hollywood studio, ESPN, Sesame Workshop, Getty Images, among numerous others. Auerbach has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of artists, labels, promoters, mobile, cable, satellite, internet, hardware, software, distribution, and production companies. He currently represents a select portfolio of clients in their branding and merchandising activities, including George Clinton, Parliament-Funkadelic, Frank Zappa Estate, and Keith Moon Estate.

Auerbach most recently directed all business development for Hewlett Packard Enterprise in the media and entertainment industry. Previously he was engaged as Executive Vice President at Epic Rights, handling merchandising and branding for top tier artists like KISS, John Lennon, AC/DC, Aerosmith, Woodstock, among many others. He was also Managing Director of Rock Paper Photo, the preeminent online gallery of rock ‘n’ roll photography, founded by Guy Oseary (manager of Madonna and U2).

He has held the positions of General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands) and Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), the premier direct broadcast satellite operator in South East Asia.

Auerbach started his entertainment media career at Walt Disney Studios Home Entertainment and his past clients include Warner Music Group, Playboy, and the Getty Museum. He holds a patent with Qualcomm relating to mobile phone media technology.

Auerbach is a guest lecturer at University of California, San Diego for two senior seminar classes in the School of Global Policy and Strategy relating to media, technology, and the law. He holds a BA from Hamilton College and JD from Boston College.