Joanna Wiebe – 4 Book Bundle with Worksheets & Bonus Persuasion Guide

4 Book Bundle with Worksheets & Bonus Persuasion Guide

You don’t have to become a copywriter – or hire one – to turn your website into a cash machine.

You just need the right tools.

You’ve already got the development skills. You’ve already got the product or service.

Now get the actionable, popular ebook series that will teach you how to compel more visitors to happily hand over their credit card numbers – without trickery, slime-bagged-ness or any of the other junk inexperienced copywriters foolishly promote.

All books come in PDF and .mobi formats.

Here’s what you get:

Book 1: Where Stellar Messages Come From – $18.99

Master copywriters know you should aim your messages at a small group of people, not at everyone. You also need a clear understanding of your features, benefits, competitors and key differentiators before you write a word.

Discover how to develop a simple messaging strategy & hierarchy – and more – so you can write killer copy that converts.

• Great copy follows a (simple) messaging strategy
• The percentage of your traffic you should be writing for (hint: not 100%)
• The secret behind making sense of your features & benefits
• Revealed: should you write copy in the positive or the negative?
• How your SEO efforts will produce better copy… and vice versa
• 8 messaging tricks that will make you go, “Aha!”

Book 2: Formatting & the Essentials of Web Writing – $18.99

You need to get your copy noticed. Intentional formatting is the only way to do that – and, when you format right, you get the added bonus of less-fatigued visitors, better UX and simpler navigation.

PLUS! Learn the 17 copywriting pitfalls. And discover the most crippling web writing myths on the planet!

• The top 5 instant outcomes of formatting your copy right
• How pro copy hackers format their bullet lists
• What not to do when formatting your web copy
• 15 easy formatting tricks you can apply today
• The 1 situation when it’s actually okay to use jargon
• What Dr. Seuss can teach us about formatting copy that gets read
• The Hall of Shame! 17 examples of web formatting gone bad

Book 3: Headlines, Subheads & Value Propositions – $18.99

Without question, the most important copy on any page is the headline. And your value proposition may be the most critical message your startup writes – one that you must get right.

In this book, get headline formulas, dos & don’ts, subhead rules – and everything you need to write a value prop that boosts your conversion.

• How to divide your time between writing headlines & body copy
• 4 things your headlines & subheads MUST get right
• How to assess your headlines objectively
• The 7 secrets of attention-grabbing headlines
• The visualization exercise that will change how you write
• Replace your boring headlines with any that follow these 9 formulas
• 4 headline formulas everyone uses – and why you shouldn’t!
• The truth about what your subhead is really supposed to do
• An amazingly simple trick that doesn’t take any writing at all
• What exactly a “value proposition” is… and why half the book is dedicated to it

Book 4: Buttons & Click-Worthy Calls to Action – $18.99

You’ve surely clicked on countless buttons and watched endless demos… but do you know why it was sometimes easy to click and sometimes hard? More importantly, do you know how to make it both easy and compelling for your site visitors to click your calls to action?

This ebook will teach you how to write button copy and other calls to action – and how to use ‘click triggers’ to draw more clicks!

• The 3 levels of calls to action on the average web page
• 5 principles that should guide the copy on every single button
• 10 examples of amazing calls to action online today
• A swipe file (!) of the 5 categories of calls to action
• 8 click triggers to wrap around your buttons today
• The 8 most common sales objections – are they suppressing your conversions?
• How to get cool with selling a want vs a need
• The 2 major anxieties your visitors may have
• A list of over 12 sure-fire “reasons to believe” you can use ASAP

The Lost Copy Hackers Ebook: Proven Persuasion Strategies

In 42 pages, learn the 1 word that can minimize unsubscribes, discover how to organize your catalogue page and how to get more sign-ups.

Get Download Joanna Wiebe – 4 Book Bundle with Worksheets & Bonus Persuasion Guide at Forimc.net right now!