Gustave Le Bon – The Crowd

Gustave Le Bon – The Crowd

In The Crowd: A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the reader to contemplate how individual ideas change-often to a destructive end-when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book’s message is certainly one that will not be lost in the crowd.

ABOUT THE AUTHOR

Gustave LeBon was a French physician who wrote widely on scientific subjects, including anatomy and physiology, anthropology, and history. Among his major works are The French Revolution, The Social Psychology of Revolution, and The Crowd, all available from Transaction.