Music Publishing 101

Authored by the former Vice President, Creative at Sony/ATV Music and current A&R executive for Shapiro Bernstein, Music Publishing 101 provides a step-by-step guide to setting up your own publishing company, including administration of copyrights, the role of performance rights organizations, and preparing a functioning accounting system for your catalog. You’ll develop your own publicity plan, submit your songs to the instructor for critique, and register your songs with the copyright office. You’ll also learn how to market and promote your compositions and writers by developing effective pitch and promotion strategies, and discover how to turn that stack of demos and lyrics in the closet into a real, independent business.

By the end of this course, you will:

Understand the five primary functions of the music publishing business and how to execute them
Learn all aspects of music publishing to create your own publishing company
Understand, identify, and execute all of the music publishing income streams
Be able to identify, understand, and execute the creative opportunities of music publishing
Create a business plan, build a team, and network to create opportunities in the music publishing world

Syllabus

Lesson 1 The Fundamentals: “What Is Music Publishing, Anyway?”

Lesson 2 The Financial Structure of Music Publishing: “Show Me the Money”

Lesson 3 Understanding the Catalog: “It All Starts with the Song”

Lesson 4 The Basics of Business: “Start Me Up”

Lesson 5 Setting Up Systems

Lesson 6 Building a Team : “You Got to Have Friends”

Lesson 7 The Art of Exploitation: “Getting the Music Right”

Lesson 8 The Art of Exploitation: Getting the Music Out

Lesson 9 The Art of Exploitation: Moving the Writer Up

Lesson 10 Getting the Money In: “You Get What You Give”

Lesson 11 Getting the Money In: “Help Is on the Way”

Lesson 12 Protect and Defend: Protecting Your Copyrights

Requirements

Prerequisites and Course-Specific Requirements

This course does not have any prerequisites.

Required Textbook(s)

None required

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