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Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads

Original price was: $397.00.Current price is: $39.00.

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Category: Internet Marketing Tags: Eagan Heath Andrew Foxwell, Eagan Heath Andrew Foxwell - Mastering Google Search + Shopping Ads, Mastering Google Search + Shopping Ads

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Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads

This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.

Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.

Meet Eagan Heath

Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.
Agency owner for 6 years
Managed over 100 accounts
Over 3x average ROAS across e-commerce client accounts
He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.

Topics Covered

Course Outline & Class Takeaways

Google Search Ads

Why Run Pay-Per-Click (PPC) Ads?
Account and Conversion Tracking Setup
Connecting Google Ads to Google Analytics
Researching and Brainstorming Keywords
Map Opportunities
Landing Pages
Writing and Creating Ads
Optimizing Ads Over Time
Bing Advertising

Google Shopping

Why Run Google Shopping Ads
How they’re different from Search Ads
Google Merchant Center & your Shopping Feed
Setting up your feed & your campaigns
Optimizing Ads Over Time

Introduction

• Introduction to Mastering Google Search and Shopping 2 mins

Section 1: Mastering Google Search Ads

• Mastering Google Search Ads (42 mins)

• Google Search Overview & Why PPC (7 mins)

• Setting Up Your Account (3 mins)

• Keyword Research (8 mins)

• Landing Pages (5 mins)

• Writing and Creating Ads (6 mins)

• Optimizing Ads Over Time (13 mins)

• Dynamic Search Ads Have Google Write Your Ads (20 mins)

• Remarketing with Search Ads RLSA (10 mins)

Section 2: Mastering Google Shopping

• Mastering Google Shopping Ads (19 mins)

• Google Shopping Overview (13 mins)

• Setting Up a Google Merchant Center Manual Feed (13 mins)

• Google Shopping Ad Setup (18 mins)

• Optimizing Google Shopping (13 mins)

• How to Dominate Google Shopping

Sale Page: https://foxwelldigital.podia.com/mastering-google-search-shopping
Archive: https://archive.ph/2vqgI

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Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads

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