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Dina Shapiro – Hiring an External Digital Marketing Agency
Original price was: $25.00.$12.00Current price is: $12.00.
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Choosing the right marketing agency means finding the best fit for your brand and your company’s culture. Hiring an agency from the many vying for your business can seem daunting, but Dina Shapiro walks you through the process to make it easier…
Hiring an External Digital Marketing Agency
By: Dina Shapiro
Description:
Choosing the right marketing agency means finding the best fit for your brand and your company’s culture. Hiring an agency from the many vying for your business can seem daunting, but Dina Shapiro walks you through the process to make it easier. Dina shares her best practices for getting your requirements ready, writing a request for proposal (RFP), and selecting the right agency. Learn about the right people to involve on the selection team, how to decide on compensation, and how to set expectations around delivery by creating a calendar and feedback review process. Dina has worked at top global agencies and managed agency relationships at Fortune 500 companies. Use her tips to start your next great marketing partnership.
Topics include:
- Understanding what digital marketing agencies do
- Planning an agency selection team
- Choosing agencies to invite
- Writing an RFP
- Contacting agencies
- Evaluating and choosing an agency
- Finalizing the contract and SOW
Author:
Dina Shapiro was a brand strategist and marketing exec before founding her own firm, Yorkville Consulting.
Dina is the CEO of Yorkville Consulting which provides best-in-class marketing training to help clients grow brands, build high-performing marketing teams, and engage employees. Her consultancy firm is a WBENC-certified woman-owned company.
In addition to private client work, Dina teaches for the ANA School of Marketing and at New York University’s M.S. in Integrated Marketing graduate program.
Prior to becoming a consultant, Dina was a brand strategist and integrated marketing executive at Fortune 125 companies and top global agencies. She has led the development of multiple award-winning, integrated campaigns for iconic, global brands.
She has an M.B.A. from Boston University and a B.A. in Economics from George Washington University.
Dina always looks at a business and brand with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections.
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