ConversionXL, Charles Farina – Google Analytics 4
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ConversionXL, Charles Farina – Google Analytics 4
Become great at Google Analytics 4
Online course
By Charles Farina,
Head of Innovation @ Adswerve
Course length: 3h 52min
Be prepared for the next generation of Google Analytics.
Google Analytics has been around for over 15 years and the core of it has largely stayed the same. Everything we knew is changing with the release of Google Analytics 4, or GA4, the next generation of Google Analytics. The user interface, data model, capabilities, and implementation is all new and different.
This course will teach you everything you need to get started with GA4 by providing hands-on experience. We will create a sandbox environment together, which will allow you to experience exciting new features first hand including new features available for all users for the first time ever (BigQuery/raw data integrations, funnels, pathing reports, etc). This exciting format will give you everything you need (implementation guide, frameworks, etc) to get started with GA4 on any site.
After taking this course you’ll…
- Understand why GA4 is the future of Google Analytics and why getting started now is important (hint: GA4 will not import data from existing Google Analytics)
- Learn about the new event-driven data model GA4 uses and how it is similar or different to other analytics solutions (Snowplow, Heap, existing GA, etc).
- Develop an implementation plan for dual-tagging or migration of your existing Google Analytics properties.
- Ability to leverage enterprise features that were previously only available in Google Analytics 360 including the BigQuery integration, funnels, and unsampled data.
Learn everything you need to get started with GA4
GA4 requires a new implementation/code for web reporting, so we will provide you everything need including implementation specs, step-by-step walk-throughs, and debugging.
By the end of the course you will understand how to use features that were previously only available in Google Analytics 360 including BigQuery(raw-data) integration, analysis module, and different data/sampling limits.
This course is essential for you if …
- You currently use Google Analytics and want to future-proof yourself and any organizations that use GA.
- You want to get access and knowledge to new features never available in GA standard before including funnels, BigQuery Integration, and pathing.
- You want to know more than anyone else. Soon everyone will be talking about GA4 properties and you will be ahead of the curve.
This course is NOT for you if…
- You expect GA4 to solve everything or be feature complete. This is still an early launch and they are under heavy development.
- You already consider yourself an advanced user of GA4. (CXL will have an advanced course in the future)
- You are a slow adopter. This course is designed to put you well ahead of the curve, so if you don’t like being ahead with new technology, consider coming back later.
About
Charles Farina
Charles is deeply experienced with the Google Marketing Platform, especially on the measurement side. He has performed hundreds of Google Analytics 360 trainings globally for clients, including GoPro, Starbucks, and Glassdoor.
His current focus is the new Google Analytics 4 properties and Google Ads Data Hub. You can find him as a leading contributor for Google Analytics on Measure Slack, Twitter, and the Google Analytics Partner community.
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