Brad Batesole – Offline Marketing Foundations

Offline Marketing Foundations

By: Brad Batesole

Released: 9/19/2018

Skill Level: Beginner

Duration: 2h 20m

Description:

Offline marketing isn’t dead—it’s a core skill that all marketers need to understand. Offline marketing, also known as traditional marketing, reaches customers where they live, work, and shop—everywhere from the mailbox to the airwaves. In this foundational course, marketing expert and CMO Brad Batesole dissects the most common offline marketing tactics and explains the strategy and benefits behind each. He discusses how to use events, tradeshows, direct mail, and print ads to reach your customers in the real world. He shows how to budget for offline campaigns, produce engaging TV and radio ads, generate media attention, and set up promotions such as contests and sponsorships. Using the lessons in this course, you can expand your marketing skills and connect with customers in a whole new way.

Topics include:

• Identify the pros and cons of offline marketing.
• Recognize the fundamentals of audience development in offline marketing.
• Recognize how to break down expenses when setting up an offline marketing budget.
• Explore the elements of using direct mail in offline marketing.
• Examine the use of events such as promotional giveaways and trade shows in offline marketing.
• Identify the pros and cons of using print advertising in offline marketing.
• Break down the benefits of television and radio advertising.
• Explore the fundamentals of using promotions in offline marketing.

Contents:

Introduction

1. Advanced AdWords Principles

2. Advertising and Bidding Types

3. Advanced AdWords Targeting

4. Tracking, Reporting, and Editing Ads

5. Beyond Your AdWords Campaigns

Conclusion

Author:

Brad Batesole is an internationally recognized marketing thought leader.

Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.

Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad’s passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.

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