Earnable – Ramit Sethi

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Earnable – Ramit Sethi

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What if your life was different?

Imagine a different kind of Monday morning. You wake up as the sun streams through your window at 9:15am — no alarm clock — and roll over to check your phone.

 

You scroll through Instagram for a few minutes, loving the travel photos. You know you’ll be on a beach 3 weeks from now.

You get up, make a pot of hot coffee, and cue up your favorite podcast to listen to as you step outside to take your dog on a walk. No rush this morning — a leisurely walk is your new guilt-free morning ritual.

 

When you get home, you pour another cup of hot coffee. You take a sip and look at your email. What do you see?

 

You’ve received 13 orders while you were sleeping. $6,500 in total. It’s hard to believe you made this much from something you created a year ago. You’ve built an asset that pays you to live.

 

Your phone buzzes. You smile. It’s not a boss calling you — it’s another order. Another $500 in your bank account — automatically.

These are actual sales from my business that came in while I was sleeping.

Take a 2-hour lunch on a weekday (above, a spontaneous weekday lunch at 3pm)

You’re deep in work and you lose all track of time. And then, just after noon, a friend texts you to see if you want to grab lunch. “Sure,” you say — and because you set your own hours, you make it a 2-hour lunch.

 

After you get home, your calendar reminds you that you have a 30-minute consulting call with a client. These days, you don’t do a lot of consulting, but you’ve scaled up over the past few weeks to pay for a 3-week luxury vacation you’re planning to take in a few months.

 

Instead of squeezing in one rushed vacation a year to fit your limited PTO, now you take 3-4 leisurely trips every year. You splurge on one of them by inviting your family and paying for everything.

You spend more time on your health, too.

 

On your way home from the gym — something else you never used to have time for — you pass one of your favorite shops. You spot something that would make a great gift for a friend of yours. It’s not their birthday, but you buy it anyway. You can afford it, guilt-free.

 

While you were buying that gift, another two sales came in.

Taken at 4:15pm on a Tuesday

6 months ago, you were surrounded by the usual advice to cut back on $3 coffees. Today, you’ve designed your Rich Life.

 

You can live the life you want. I’ll show you proof — with real numbers.

 

While other people worry about saving $3 here and $5 there, a small group of people have decided to live different lives. And there’s a growing wave of people who enjoy lives like this every day. You won’t see them in the ALL-CAPS headlines about the economy or millennials.

 

But they’re quietly earning great money, building flexible lives, and sharing their passions with the world.

 

I know, because I’m one of them.

 

Hi, I’m Ramit Sethi.

You might know me as the author of the New York Times bestseller I Will Teach You To Be Rich.

Or you might have seen me in a 6-page Fortune profile, featured in Forbes next to Warren Buffett, or as a regular guest on the Tim Ferriss Podcast.

Me in Times Square with my new book, Fortune Magazine, next to Warren Buffett in Forbes, and on the Tim Ferriss podcast

I should be working in a cubicle wearing an oversized Cisco t-shirt

If you’re wondering what the catch is, let’s just cut the shit right now.

 

I hate when some random internet guy tells you:

“It’s so simple to be a millionaire! Just follow my system…”

…and then, buried halfway down the page, they casually mention that their parents gave them a “small loan” of $989,000. Thanks, dude.

 

I didn’t grow up with rich parents. My mom and dad immigrated from India. My dad was an engineer and my mom stayed home raising 4 kids. No nanny, no private schools.

My mom made dinner at home every night. We ate out about once a month, usually at a pizza place where we had a coupon.

 

Our family vacation involved driving to Southern California and staying with family. My mom packed lunches for the trip to save money.

 

And honestly — I was lucky! I was lucky enough to be born in America with two parents who taught me the value of education and working hard.

 

In my 20s, I asked my parents how they raised 4 kids on one income. My mom told me that once, when we were enrolling in a kids’ soccer league, the fees were too high. She called them and asked if there was any way they could waive the fees. They told her if she came and chalked the fields before a game, they would waive it. So that’s what my mom did.

 

Imagine learning that your mom was chalking a soccer field so you could play soccer as a kid. My parents taught me the value of hard work. They taught me that there’s always a way.

 

When it was time to apply to college, they told me I needed to get scholarships to pay for it. I decided I was going all-in: I built a system to apply to 65 scholarships. The scholarships I got ended up paying my way through undergrad and grad school at Stanford.

 

In college, I started to realize that even if you get a degree, it’s easy to fall into the trap of the default American lifestyle:

 

• Get a job and work 9-5 for 45 years, hating my alarm clock every morning
• Buy a bunch of useless trinkets for my living room to keep up with the Joneses
• Wake up when your boss tells you to, do the work your boss tells you to, and take a limited vacation when your boss lets you

NO! I refused to get on that hamster wheel.

 

A lifetime of struggle — of feeling guilty about a $10 appetizer — with nothing to show for it.

 

Of accepting whatever handouts the world gave me. Of shrinking my world and convincing myself that spending $10 on an extra dessert was what would really make me happy.

 

No. I wanted more. And I was willing to work to get it.

 

If I’d followed my default life path, I’d be an engineer at a tech company, wearing an oversized t-shirt with a huge Cisco logo. Not a bad life — but not for me.

 

No thanks.

 

I wanted to craft a life that let me work on my own terms.

 

I didn’t know how to do it. I just knew I wanted to figure it out, somehow.

With a bit of luck and hard work — and some very specific decisions that I want to show you — I was able to craft a totally different life. My Rich Life.

 

I went from a college student with no experience to founder and CEO of a successful, automated, multimillion-dollar business that’s helped millions of people.

 

A business that lets me go to the gym in the middle of the day. Or take every Wednesday off just to read.

 

A business that lets me share my passions and experiences with the world — and still be myself.

 

A business that lets me create the lifestyle I want — and actually generates revenue while I’m traveling (and even sleeping).

 

A business that gives me enough money that I never have to worry about buying appetizers or a nice outfit or going all-in on a fancy wedding and 6-week honeymoon.

 

A business that gives me the freedom to say “YES!” to the things I love (and a guilt-free “no” to the things I don’t).

 

And now I’m going to teach you how to start your own successful business, too — to find an idea, find happy paying customers, all of it.

I’ll show you how to get started, how to build your business up, and even how to make your income streams passive (if that’s what you want).

 

Not in a scammy, “make a bazillion dollars in your slippers!!” way, but in a realistic way that’s step by step, fun, and fits into your life.

 

Just like I’ve done for tens of thousands of students already. Now they’re living their Rich Lives:

“

Life is good!”

”

My online business allows me to live and work from anywhere. Recently I moved to sunny Puerto Rico, which was a big dream of mine.

”

I live in a cute beach pad and enjoy midday swims in the turquoise ocean. And I get around my neighborhood on a cute, hot pink golf cart. Life is good!”

Memories and experiences that were priceless.”

”

As a ‘thank you’ to our parents for being so generous with their time and money while raising us, my wife and I decided to take them on an all-expenses-paid trip to Finland and Sweden. It was a trip of a lifetime, and one that was only made possible by my online business. Here is a small sample of the things that we did as a big family while we were on the trip:

• Went dogsledding inside the Arctic Circle
• Ate a private meal from an award-winning chef cooked the traditional Finnish way, over an open flame (the best salmon I’ve ever tasted!)
• Visited a Reindeer Farm (didn’t find Rudolph)
• Snowmobiled to the Russian border where a grandmother cooked us authentic beef stroganoff after we experienced a traditional Finnish sauna
• Took a food tour through the morning markets in Stockholm
• Hired a professional photographer to take pictures:

Overall, the trip cost us just over $15,000 but it created memories and experiences that were priceless. My parents still brag to everyone about it!”

Ben Dziwulski

wodprep.com

Well…that sounds great. So why isn’t everyone doing it?

Here’s the interesting thing. When I asked my readers if they wanted to start a business, the overwhelming response was “YES! We want a business!”

 

Why did they want their own business?

 

No surprises here: All of us want the freedom, the control, and the multiple revenue streams.

 

We want to know that if we put the work in, we can get more control, more freedom, and more income (not work our asses off to make someone else wealthy).

 

So what’s the disconnect?

 

Why do we all claim we want an online business — and we even read people like Seth Godin and Gary V and other motivational blogs — but we still haven’t started one yet?

Well, we’re busy. We’re not sure where to start. A lot of us tell ourselves things like:

• “How can I start…I don’t have an idea yet”
• “What’s the right place to start a website? I don’t want to waste my time…”
• “I need to get my ducks in a row before I start this…”

I’m not buying it. Here are hundreds of thousands of people, with 90% telling me they want to start a business. But what’s stopping them? Is it really a lack of information? (Isn’t there tons of info everywhere online?)

 

There must be more going on here.

 

If you simply asked random people what’s stopping them from building their Rich Life, you get the usual surface-level answers:

• “Because I have crazy debt from college…”
• “Who can get ahead when you’re struggling and overworked?”
• “It must be nice to be able to go on vacation…”
• “The rich are soaking us…”
• And some meme about boomers

It’s important to know that these are all TRUE.

 

But the real problem here — the fundamental issue — is deeper than all of this.

 

The real problem is that the rules of success that worked for our parents don’t work anymore.

 

We can either complain and wish for it to be different…

 

…or take control of our situation right now.

 

I choose to take control of my destiny.

The usual advice people give us — ZzzZzZZzz

We’ve all heard the same advice over and over.

Old advice:

“

Get into college.“

• The promise: College used to be the blueprint for success and happiness. Just get into college and you were set. Now there’s a whole generation of college graduates overwhelmed with tens of thousands of dollars of debt, trapped by low-wage jobs, working to pay off loans for the next 30 years…with no light at the end of the tunnel.
• When that fails: “You didn’t choose the right major.”

Funny, they didn’t mention graduation rates, interest rates, how much the typical graduate can expect to make from that major, and the generationally high cost of housing. Weird. I wonder why they skipped mentioning that stuff.

Trapped with Student Debt

Old advice:

“

Get a good job and stick with it for 40 years.”

• The promise: Work for a big, respectable company like IBM, stay there for 30 years, then retire with a pension and benefits. (One of my relatives told me this when I was in college. I looked at him like he was insane: “Let me get this straight — you’re telling me I have to work at a job I don’t even love…doing mindless paper pushing…to eventually retire in 40 years? And THEN I can do what I want? No thanks. I don’t want to trade my best years for a pension.” But, since I’m Indian, I didn’t actually say any of that. I just smiled and said, “That’s interesting, Uncle.”)
• When that fails: “Ugh, you can’t stick with anything. You should just be happy to have a job! When I was your age, I took anything I could get. Look, here’s what you need to do: Put on a suit, walk into every business in this city, and hand the manager your resume. That’s how we did it in my day…”

If you try to explain what it’s really like out there, suddenly they get quiet.

“Wait, what? You don’t have a pension? No, that can’t be. I don’t know how I’d do it without my pension…”

Or try telling them how employers expect us to be available 24×7 via Slack and email.

“Oh, I wouldn’t like that very much.”

Um, we know, Walter. How odd that they didn’t mention any of those things — because

they never had our experience. Show them the facts, and they stammer, “Well…you

should just try harder. That’s what we did.”

Job Instability

Old advice:

“

Cut back on lattes!”

• The promise: “$3 a day adds up! It starts with the small things! What if you made coffee at home? After 329 years, you would have $100,000 in savings! Then you can retire in Florida!”
• When that fails: “You didn’t try hard enough. In fact, you should cut back on eating out, vacations, clothes, and lotion. Hobbies? LOL, so self-indulgent. Go for a walk in your public park and play with the dirt. It’s organic, you know. And free! BTW, if you don’t save 70% of your money and retire at 38, you’re a failure.”

Frugality Pressure

I have to say, I love any philosophy that helps Americans save more money. But if your entire worldview is to cut back on tiny expenses for the next 40 years to defer life until you retire, and you spend 5 hours per week running Monte Carlo investment simulations because you hate your job…you might have taken a wrong turn in life. That’s not the life for me.

 

And what happens if we actually follow all this advice? What do we get if we follow it perfectly, and go to college and get a good job and cut back on our lattes?

 

An oversized, cookie-cutter house in suburbia? 2 cars, 2 kids, and an hour-long commute to work? Hoping we can take a vacation with our precious 10 days of vacation, squeezed like sardines into our economy-class seats?

The brutal truth is that even if we follow all this old advice and “win”…we actually lose.

 

You and I intuitively know this advice doesn’t work. We know it because we can look around at the people 5 years older than us:

• They followed all the advice, worked hard and graduated…saddled with debt.
• They trudge to a job that’s fine — but doesn’t challenge them, doesn’t excite them, and will never let them escape the rat race.
• Yet…they just keep following the same advice.

Average people take average advice and they get average results.

 

It becomes a vicious cycle, where we start spinning our wheels — “What if I make the wrong decision and I’m stuck with it for the next 40 years?” — and suddenly we’re paralyzed.

I Call this the Great Squeeze

It’s the slow-burning trap that so many people are stuck in today.

 

You know The Great Squeeze if someone asks you, “How are you?” and your answer is, “Tired.” I know I don’t mind working hard, but I want to know there’s a light at the end of the tunnel.

 

This is why today’s work style is so broken. It doesn’t matter how hard you “hustle” if the rules of the game are stacked against you.

 

It’s no wonder why there’s such an epidemic of anxiety, overwhelm, and unrelenting burnout. And it’s no wonder why so many ambitious, intelligent people get stuck.

 

What are we supposed to do when it always feels like one step forward and two steps back? YES, we can take responsibility for our actions. And YES, we can do more. But what should we do? And how do we know it will work?

 

The worst part is that the people who were supposed to help us — our parents and teachers and counselors — did nothing. They couldn’t. They didn’t have the answer!

Why we keep getting bad advice about success

Go online. Pick up a magazine. We just hear the same broken advice, over and over.

 

Cut back on lattes. Get a big house with a backyard and commute an hour a day…for the next 40 years. Oh, and working hard won’t help you because the system is stacked against you.

 

(All this advice from people who never made it. Why would I listen to you??)

 

It’s not just that people are intentionally giving you bad advice. They’re not being malicious. They actually think they’re helping you.

 

But the advice is still horrible.

 

AND WE KEEP LISTENING TO IT!

 

Here’s what you need to know to see through the fog.

 

First, know that advice givers will never admit their advice was bad. Instead, they’ll just tell you to double down. Try harder. “You didn’t do it right…what you really need to do is —”

 

Here’s what you need to remember:

“If you follow a doomed strategy — even if you execute it perfectly — you’re still doomed.”

Let me show you what I mean with this terrible, horrible, no-good advice.

 

Hey, here’s an idea. You want to be as smart as Albert Einstein?

OK, lemme tell you what to do. You need to run into a brick wall 20 times with your head. What? You did it and you’re still not fluent in thermodynamic fluctuations? LOL! You didn’t try hard enough. Run into it 50 times. And here, use this paper towel to clean your forehead off.

Notice what they’re telling us: THAT BAD STRATEGY DIDN’T WORK…so DOUBLE DOWN. They never consider that maybe it’s a bad strategy in the first place! Save $3 on lattes! What, you’re not a millionaire? Cut back on water and make your own soap, you poor bastard.

 

In reality, there’s a better way to live the life you want to.

 

Be your own boss, do what you love, and earn more — not less.

How I escaped “The Great Squeeze”

Yes! There’s a way to escape The Great Squeeze.

 

But it means you have to take advice from winners.

 

For example, early on, I knew I didn’t want to work a 9-5 job where I had to wake up to an alarm clock, go on a long commute, and settle for 10 days of vacation every year. But when I asked people what else I could do, they looked at me like I was crazy.

 

I finally realized: If you want to live a different life, ask people who are already doing it.

 

Why would I ask a 9-5 employee how to escape the 9-5? They have no fucking idea how.

 

Amidst all the dire warnings of the sky falling, I discovered a small group of people winning:

• They earn more money than they ever thought.
• They control their time. No stressful commutes, no early-morning, bleary-eyed meetings.
• They’re building an ASSET that continues growing, even when they travel for a month at a time

They don’t show up in headlines because what would journalists say? “These people did something completely different from what we tell you to do…and they’re winning. Uhh…is it possible our advice actually doesn’t work?”

 

Uh oh. You’re not supposed to say that out loud. Easier to simply ignore them and pretend they’re exceptions.

 

OK, let me show you how I escaped The Great Squeeze — with real numbers.

 

This is how I went from growing up middle class — no fancy private high school, no rich parents — to eventually starting my own business and owning my time.

 

The college years: I didn’t know anything about starting a business. Definitely not how to create a recurring revenue stream or “passive” income. I didn’t even have an idea. I mean, look at me:

• Detailed examples of businesses that stand out in hyper-competitive fields (and how to apply their strategies to your business)
• Exact recommendations on how to charge premium prices in your industry — including how we do it in money, careers, and business
• The 4-word question that separates high-income businesses from struggling ones in any niche
• How I handle trolls and critics — including real messages — and what to do when you get your first troll
• 5 tactics you can implement immediately to earn more — even if you don’t have an audience or anything to sell yet!
• The subtle differences in creating content that attracts BUYERS for life. Not just readers, not just looky-loos…buyers
• How to turn “silent” followers on Instagram into buyers (including real conversations and sales strategies)
• The “advanced frameworks” I use when evaluating other businesses. These longer-term, powerful strategies can generate multiple six figures of revenue every single year, ongoing
• “Which product should I make?” Take our internal quiz that quickly identifies winning product ideas
• Watch me turn one student’s list of “burning pains” into killer features for his next product, right in front of him
• How to move up from selling $5 products to $8,000 products (with customers HAPPY to pay)
• “What if nobody buys?” and 11 other scary business questions — all answered, including psychological frameworks to use when you’re first launching
• 3 proven email templates we use in every sales funnel. Apply to your funnel and watch the results
• Behind the scenes of a $23,000 Instagram campaign, including exactly how we did it and why it worked
• Secrets of master copywriting: Inside commentary on our writing process for a sales page that generated $422,164
• A complete analysis of one of my product email sales funnels — including how and why I structure them the way I do

nswers to your specific business questions

Want to move faster?

• Check out our 5 Quick Wins in the “How to tap ‘hidden income’ in your business” video for our top ways to earn revenue fast — even if you haven’t even created anything yet.

Worried your business idea might flop?

• Our Earnable system gets you your first paying client in 10 days or less. Check out our Playbooks on how to Find Your First Profitable Idea, Create a Winning Offer, and Get Your First Sale.

Want to double your income without doubling your workload?

• I’ll show you how. Check out the “How to turn 1 client into a $100,000 business” video for a specific framework that helps grow your business dramatically — without taking on tons of new clients.

Don’t Believe anyone would buy from you?

• Check out the “How to make your offer irresistible” video for the word-for-word script to validate your business idea before you spend a lot of time or effort on it.

Nervous about charging a lot?

• Don’t be. Watch the “5 advanced freelancing growth strategies” video for a word-for-word script to tell your clients you’re raising your rates.

Hate Selling?

• Use our easy, word-for-word proposals in the “Attract Paying Clients” Playbook.

AFRAID OF REJECTION?

• We’ll tell you exactly what to say to have your prospects practically sell themselves on a sales call in the “Secrets of authentic sales” video.

DON’T KNOW WHAT TO SELL?

• Watch as we give Megan the exact 5-question survey to have potential customers tell you exactly what they want. It’s all in the “How to make your offer irresistible” video, including the survey.

WHAT IF YOU DON’T HAVE TIME TO BUILD A BIG PROJECT?

• Take 13 minutes to watch the “Ship it: Create a winning product this weekend” video. You’ll be surprised at how much progress you can make in a weekend with the right plan.

PASSIVE INCOME?

• When you’re ready to earn automatic income, watch the “Anatomy of a $68,000 sales funnel” video and learn the exact automated email sequence to sell your product while you sleep.

DON’T KNOW WHAT TO CHARGE?

• There are 3 ways to determine your pricing. I break them down, including the exact price I recommend for your first clients, in the “From $5,000 to $5 million+: Pricing, packaging and positioning” video.

DON’T THINK YOU’RE A GOOD COPYWRITER?

• In the “Watch me outline a sales page in real time” video, you’ll see my brainstorming process for outlining a basic sales page — which you can use yourself.

NO IDEA WHAT BUSINESS TO START?

• Watch me help Benjamin turn his random talents into big business ideas in the “How to find your profitable idea” video.

WHAT IF YOU’RE NOT AN EXPERT?

• Check out the “2X your revenue with these advanced mental shifts” video to overcome this invisible script. (I’ll also show you how to finally get rid of that nagging “what if I fail?” voice in your head.)

AFRAID OF BEING “SALESY”?

• I used to be, but then I learned how to sell in a way that felt natural and authentic. And it can be tweaked to fit your personal comfort levels. I share it in the “How the best salespeople approach authentic selling” video.

WORRIED YOU DON’T HAVE ANY “GOOD” BUSINESS IDEAS?

• Relax. I’ll walk you through an exercise in the “Overnight Business Idea Generator” video that will help you generate 20 potentially profitable ideas…based on YOUR knowledge, skills, and things you LOVE. (I’ve also included multiple Profit Playbooks showing how successful 6-figure business owners used this exact exercise to find their winning business ideas.)

You get the idea: Everything you need is built into Earnable.

 

And the Playbooks are just ONE piece of the full Earnable experience…

NEW in Earnable: VERIFIED 6-figure business owners

Earnable is packed with lessons, data, and stories from the 15+ years I’ve run IWT. But we didn’t stop there.

 

We wanted to fill Earnable with strategies and stories from our best students, too. Not just any stories. These are veteran business owners running 6-figure businesses who used our business material to grow. We insisted that any students who wanted to participate had to apply and submit proof of their results. Only when we verified their income and results did they earn the title of:

Verified 6-Figure Earners

We’re proud to include these students’ results in Earnable.

 

Proud to include the world’s most specific and current strategies, tactics, and scripts.

 

And we’re also proud to be able to share their “what’s working now” reports as part of Earnable.

 

Here are just a few of the looks you’ll get inside the businesses of these VERIFIED 6-figure business owners:

As an Earnable student, you get first-in-line, priority status to reserve seats for any of these live events. You’ll also receive VIP access to join special dinners, cocktail hours, mixers, and workshops — only available to Earnable students.

Why keep trying to do it yourself?

I mentioned that the most successful people in the world always get help. Athletes get coaches. CEOs get mentors.

 

Why try to do this yourself? Winners don’t.

 

There’s no dignity in struggling if you can find a better way to succeed.

 

I know what it feels like to be stuck. So I took the advice I wish I’d gotten earlier on and included it in Earnable.

 

See, no matter how detailed this program is, you’ll invariably get stuck. It’s just natural. The one thing that helped was being able to turn to more experienced people and ask how they’d handled it.

 

That access is priceless and can literally save you years and tens of thousands of dollars of heartache.

 

Earnable includes a support community where you can ask questions from other beginners, intermediate 6-figure earners, and even 7-figure experts.

Imagine being surrounded by people who want you to succeed, who are there to cheer you on, and who are eager to share what’s working for them.

We also added built-in accountability through specific action steps in every Playbook, benchmarks of when to proceed to the next lesson.

There are also opportunities to share your work and get helpful feedback — right when you need it.

Finally, I included the deep psychological lessons of growing from a $4.95 business to a multimillion-dollar business. Surprisingly, as you become more and more successful, it’s not the tactics that’ll hold you back — it’s the psychology. As I’ve moved higher and higher up the value chain, I recorded my notes of failures, critics, and successes. I share these findings in intimate videos where I break down exactly what happened…and how to deal with it.

 

No other program includes all these helping hands, perfectly integrated.

“

Me living my Rich Life…”

”

In August 2018, I participated in a week-long luxury immersion experience in Mexico City. It cost $5,000+ for six days. I spent a week taking one-on-one Spanish lessons, meeting influential thinkers in Mexico City, and even taking a private, after-hours tour of the National Museum of Anthropology.

”

But the crown jewel of the experience was when I had dinner at Pujol, the #1 restaurant in North America. The blending of cuisine, culture, and language was perfect, and I even got to meet the chef and tour the kitchen after dinner. Here is me living my Rich Life in the kitchen at Pujol.”