Affluent Academy – Jordan Platten

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Affluent Academy – Jordan Platten

How To Build A Digital Marketing Agency

Join our hands-on, step-by-step mentorship program and learn everything you need to launch and scale a wildly profitable agency today.

Our Pledge

It’s our ongoing mission to help aspiring entrepreneurs to achieve success that flows freely in abundance. That’s what defines Affluent.

No matter where you are right now, you are able to make change. Your life is controlled by the actions that you take.

The Academy offers a proven system that has already helped its students with no previous experience, generate £millions in revenue – creating numerous successful marketing agencies.

We’re not for everyone – just those that are ready to commit, to take action and put in the work.

So, if working with true professionals appeals to you. If being guided by experts towards financial freedom makes sense; if taking control of your life and being successful excites, then we should be talking.

We are The Affluent Academy and we offer…

Success Within 30 Days; Guaranteed

The Worlds First Programme To Guarantee Your First Or Next Client Within 30 Days… ‍Or You’ll Receive A Full Refund

Gain Immediate Access To:

• 11 Modules with 100+ Lessons
• Private Mastermind Facebook group
• VIP Email Support directly with Jordan
• Full script, contract & funnel templates

And That’s Not All…

Weekly Live Video Q&A’s

Every week we get the whole community together for a live Q&A session available exclusively to members, giving you the chance to ask me absolutely anything you want!

Affluent Lead Sourcing Service

We understand that generating leads and prospecting is one of the most time consuming tasks when growing your agency. When joining the academy, you’ll gain exclusive access to our in-house lead sourcing team who can generate 100+ fully qualified leads for you in less than 24hrs. Small fee applies.

Your Course Curriculum

11 Modules With 100+ Personally Delivered Lessons

Module 1 – Laying The Foundations

In this module we teach you how to set yourself up for success. It’s vitally important that you yourself are a success first before we can begin on actually launching your agency. It’s these crucial foundations that separate the successful from the unsuccessful.

Navigating the Affluent Academy

A full overview of the host platform and accessing all course contents.

What we cover:

• Overview of navigating around the platform
• How to watch the content and access all learning materials
• How to quickly recap lessons when referencing in the future

Fundamental Rules Of Play

This lesson covers how to get the most out of this program. This is very important.

What we cover:

• General housekeeping & rules
• How to join our exclusive community
• Our 5-step support process
• The crucial traits our biggest success stories possess

Getting Your House In Order

If we’re going to ensure you have the highest chances of success, the first thing we need to do is ensure that all elements of your life are in order first. This lesson and attached worksheets will enable you to analyse all areas of your life which could be limiting your potential growth.

What we cover:

• How to break bad habits & replace them with good
• Crafting a routine that plays to your personal strengths
• The impact of your environment & surroundings

Clearing The Fog

Before launching a business, it’s vital that we can think with crystal clarity. In order to do this, we must ensure that we have all distractions eliminated from our lives and a definitive goal that’s so cemented in our minds that we cannot ignore it.

What we cover:

• The worst distractions & how to eliminate them
• How to become a goal-smasher with crystal clarity
• Developing a WHY that’ll push you forward through anything

Employee To Employer Mentality

If you’re new to business, you will be mentally wired up with an employee mentality. It’s not until you’re awakened to the world of an employer that you truly realise the vast differences between both states of mind. This lesson will allow you to put yourself in the right mainframe before you’ve even begun.

What we cover:

• General housekeeping & rules
• How to join our exclusive community
• Our 5-step support process
• The crucial traits our biggest success stories possess

Harnessing The Social Media Revolution

We’re now in the age of social media, a world addicted to their mobile phones. Businesses now have the opportunity to get themselves in front of their customers in just a few clicks and in this lesson you’ll learn how to take advantage of the opportunity presented to you.

What we cover:

• What statistics tell us about global social media usage
• The opportunity at hand and where you come in
• Fulfilling the role of a social media marketer
• How to become an Affluent Agency Award winner

Recap Quiz

Short end of module multiple-choice quiz.

Module 2 – The Launch Sequence

In this module you will learn how to set up all the essentials before starting work on your marketing agency, even if you’re completely new to business. You’ll be able to establish your position in the industry, giving you the highest chance of success right from launch.

Establishing Your Business

Don’t worry if you’re completely new to entrepreneurship. In this lesson you’ll learn how to set yourself up legally in your country of residence.

What we cover:

• Setting up a business anywhere in the world
• Tax efficiency structures to follow
• How to set up business bank accounts & accountancy tools

The New Era Agency

So we’ve already established you want to launch a marketing agency, but what agency model are you going to follow? In this lesson we cover the pro’s and con’s between different agency types.

What we cover:

• The problem with traditional marketing agencies
• Pro’s and con’s to freelancing and company building
• What the New Era Agency is and why you should adopt the model

Building A Brand

Great branding is what separates companies the worlds most successful companies from those that get capped at mediocracy. In this lesson, we dive deep into what makes a great brand and how to build one.

What we cover:

• Developing a brand that’ll create influence on your industry
• How to start building both an agency and personal brand
• Naming your agency the right way

Website & Email Creation

An integral component of a solid brand is a high-quality website. In this lesson you will learn how to create a design friendly website with ease, even with zero previous development experience.

What we cover:

• How to create a clean, yet effective website
• Purchasing a domain name & hosting
• Setting up a professional email account

Service Offering Formula

There are a range of services a digital marketing agency can offer and as a beginner it’s often hard to know what to offer and when. In this lesson we cover all the most profitable services and in what instances you should offer them.

What we cover:

• The core service offering
• What additional services to offer potential clients
• How to produce the perfect offer every time

Value Based Pricing Structure

As business owners, we don’t charge based on how long it takes us to fulfil a service. We charge based on the value of the services we provide. In this lesson you’ll learn how to structure your prices.

What we cover:

• An overview of the issues of time-based pricing
• What value-based pricing is and why it’s king
• How much to charge based on specific service offers

Recap Quiz

Short end of module multiple-choice quiz.

Module 3 – Sales Prospecting

In this module you will learn how to set up all the essentials before starting work on your marketing agency, even if you’re completely new to business. You’ll be able to establish your position in the industry, giving you the highest chance of success right from launch.

Crafting Your Niche(s)

Picking a niche or an industry to target within your marketing agency is one of the most common stumbling blocks for new starters. In this lesson we cover exactly how to pick the most lucrative options.

What we cover:

• Whether you should ‘niche down’ or not
• The best and most lucrative niches
• How to establish what niche(s) are best for you

Trends To Look Out For In 2020

As a marketer, staying ahead of the trends is absolutely essential. Failure to do so will result in your competitors out-shadowing you with ease. In this lesson you will learn the hottest trends to keep an eye on for the coming year.

What we cover:

• The fastest growing industries in the world right now
• How to keep an eye on changes within them

DNA Of The Perfect Client

Whilst the world may consist of hundreds of thousands of potential clients, how can we sift through the masses to find the golden nuggets? That’s exactly what we go through in this lesson.

What we cover:

• The specific criteria to look for in potential clients
• Red flags to avoid from the start

Leveraging Your Existing Network

Your biggest weapon when launching a new business is your existing network. In this video you’ll learn exactly how to squeeze the most out of the relationships you’ve established through your life.

What we cover:

• Why your existing network is your biggest weapon
• How to get referrals from friends, family & lost acquaintances
• Specific outreach scripts to use

15 Lead Generation Techniques

Knowing how to generate leads for your agency can be confusing, especially if you’ve never had to do so before. In this video, we teach you over 15 methods for quickly finding potential clients for your agency.

What we cover:

• What specific information to look for
• The best lead generation techniques for your agency
• How to find potential clients in over 15 different ways

Hands-Off Lead Generation

As a business owner, there comes a time where time consuming tasks become something worth paying others to complete. In this lesson, we introduce the member-exclusive Affluent Lead Sourcing service that grants access to our in-house team who will generate leads for you, for a very reasonable fee.

What we cover:

• What the Affluent Lead Sourcing service is and how to use it
• Fully qualified lead list examples

Pipeline Organisation & CRM

The correct management of your pipeline is incredibly important whilst scaling any sales-based business. Failure to do so will result in a chaotic client acquisition process. In this lesson we make ease of organising your entire sales process.

What we cover:

• The correct sales process terminology
• How to manage your pipeline – the cost-free way
• How to manage your pipeline – the pro way

Recap Quiz

Short end of module multiple-choice quiz.

Module 4 – How To Secure Meetings

In this module you will learn how to convert cold leads into meetings, using a variety of different strategies. You will also learn how to master sales, even if you have no previous experience selling before.

The Psychology Of Sales

In order to successfully sell anything, you must first understand why people buy. After completing this lesson, you will understand the process behind selling and become a pro at converting potential customers.

What we cover:

• The 4 must-knows in any sales situation
• Key traits of a top performing sales person
• What thousands of hours closing taught me

Achieving Instant Respect

The majority of the time when selling, we’re trying to convert people who don’t already know us. This makes it incredibly important to gain respect early on in the conversation. In this lesson you will learn how to demand respect from anyone.

What we cover:

• The salesperson vs business owner mind-shift
• How to carry yourself in any sales setting

Self Analysis & Playing To Strengths

Everyone is different, it’s what makes us human. It’s incredibly important that as a business owner we don’t get caught up on trying to become anything other than the best version of ourselves. This lesson will allow you to analyse who you are and maximise on your existing strengths.

What we cover:

• Establishing your personality type
• What your personality says about you as a sales person
• How to play to your strengths in a sales setting

Cold Calling Remastered

Those who say that cold calling doesn’t work simply don’t know how to do it effectively. In this lesson you will learn how to use hyper-relevant strategies to secure meetings with complete strangers over the phone.

What we cover:

• Why cold calling as you know it is ‘dead’
• How to overcome the fear of picking up the phone
• The 5 step pre-call priming process
• Comprehensive script training

Mass Email Automation

Are emails a thing of the past? Absolutely not. This lesson is all about automating your email outreach, using strategies with unrivalled open-rates.

What we cover:

• Where 99% of companies go wrong with email
• How to skyrocket email open rates
• Cold & warm email templates
• Mass email automation tools

DM Domination

Direct messages are an extremely effective way to secure meetings with potential clients. In this video you will our exact DM conversion scripts and how to use them.

What we cover:

• Why direct message and what platforms to use
• Keys to success with DMs
• The 4 step process
• Outreach & follow up scripts

Face-To-Face

Not to be forgotten, there are a ton of ways to secure meetings face-to-face. In this lesson you will learn the most effective strategies both myself and our members have used.

What we cover:

• How to confidently walk into businesses and secure meetings
• Creating a lasting impression at networking events & trade-shows

Video Auditing

There comes a time when a potential client needs something a little extra to convince them to have a meeting with you. The video audit is an excellent tool in these situations. In this video you’ll learn how to master them.

What we cover:

• Why you should use video audits
• When & where to send them to
• Example Audits we’ve sent out that secured meetings

Affluent Outreach Formula

It is absolutely essential that in sales, you don’t put all your eggs in one basket. The Affluent Outreach Formula combines a number of strategies in a tactical time-based order, in order to squeeze an answer out of each and every lead.

What we cover:

• The importance of diversity in sales
• How to squeeze an answer out of every prospect
• The 4 step conversion formula

Objection Crushing (Meeting Setting)

It’s completely natural to face rejection in sales. In this lesson, you will learn how to convert no’s into yeses using time-proven scripts and strategies.

What we cover:

• The reasons people give objections
• Overcoming any objection when securing meetings

Recap Quiz

Short end of module multiple-choice quiz.

Module 5 – How To Close Clients

In this module you will learn how to convert warm leads into paying clients using our complete multi-platform meeting strategy.

Fundamentals To Success

It’s one thing being able to secure meetings, it’s another thing being able to close. In this lesson you will learn how to demonstrate the key traits of a successful closer, even if you’ve never closed anyone before.

What we cover:

• Recap on why people by
• Why social media marketing isn’t ‘hard-sales’
• How to give yourself the highest chances of closing

Perfect Preparation

After completing this lesson you will be able to prepare yourself before jumping into any meeting, ensuring you make the best impression and have all the necessary tools for success.

What we cover:

• The essential research before a meeting
• How to present yourself properly
• What to have with you every time

The Complete Multi-Platform Strategy – Part 1

We’ve broken down our complete meeting strategy into 3 easy to follow stages, ensuring that you can quick reference these stages whenever required. In this lesson you will learn how to build rapport, authority & gather ammunition.

What we cover:

• Full meeting strategy overview
• The 3 stage in-depth script breakdown
• How to effectively ‘Discover’

The Complete Multi-Platform Strategy – Part 2

In this lesson you will learn how to wow your potential clients and build credibility through teaching, whilst presenting your service offering.

What we cover:

• The 3 weapons of influence
• How to effectively present your services
• Building credibility with ease

The Complete Multi-Platform Strategy – Part 3

In this lesson you will learn how to gain permission to sell and how to get a ‘yes’ from your potential clients without having to pressure sell.

What we cover:

• The 3-question close
• How to position your price
• Complete multi-platform strategy overview

Objection Crushing (Closing Clients)

Rejection in a meeting can be the sticking point for numerous agency owners. In this lesson you will learn how to never take no for an answer and how to convert no’s in numerous different ways.

What we cover:

• The most common objections when closing clients
• Why an objection is not a rejection
• How to skyrocket your close-rate

First Clients With No Credibility

When looking to secure your first client, it can be frustrating if a business owner doesn’t instantly find you credible. If you find yourself in this situation with a highly lucrative potential client, this lesson will provide you with a strategy to push them over the line.

What we cover:

• When to offer a free trial
• How to position the offer in order to prevent brand damage

Payments & Onboarding

The transition from prospect to paying client can be long and tedious without effective systems in place. This lesson will enable you to replicate the exact systems we use within the Affluent Agency.

What we cover:

• The most cost-effective payment options
• What on boarding is and how to do it smoothly
• Full 30-day incubation period

Kick-Off Meeting Structure

In order to tie up all loose ends, we must conduct a kick-off meeting with all new clients. In this lesson you will learn how to effectively structure these meetings.

What we cover:

• The true purpose of a kick-off meeting
• How to structure it correctly, ensuring you’re ready to commence service

Comprehensive Case Studies

That’s right. In this lesson, we’ll be providing you with countless case studies from our personal clients, which you can leverage. These case studies are from a variety of niches with return on investment ranging from 3x to 20+.

What we cover:

• What makes a great case study
• Full walkthrough of our case studies & how to use them

Schedule For Success

As we establish in module 1, a good routine is essential to the success of any business owner. In this lesson, you will learn full structures that you can follow for your days in the growth stages of your agency.

What we cover:

• The importance of scheduling your days
• Full day growth stage schedule
• How to use the Agency Growth Report & Pipedrive to aid your routine

Accountability Coaching

At this point in the programme, you will have all the tools needed to begin closing agency clients. In this lesson, you will gain access to schedule a call with one of our accountability coaches. This call is optional and will be the first step of opting in to our action-based guarantee of success.

What we cover:

• What our accountability coaches do
• The terms of our action-based guarantee of success
• How to schedule the call & opt-in

Recap Quiz

Short end of module multiple-choice quiz.

Module 6 – The Science Of Getting Results

In this module you will learn the psychology behind why marketing works and absolutely all of the foundations around getting set up with both your agency and a brand new client.

Content Creation & Gathering

One of the first things you will need to do when working with a client is gather as much content as possible for organic posts and advertisements. This video will teach you what content to gather and how to store it.

What we cover:

• What content to use
• Standards to follow when gathering content
• How to create image & video based content

The Psychology of Marketing

What separates good marketers from exceptional marketers is the ability to understand the psychology behind the strategies used to get results. In this video, you’ll learn the science behind world-class marketing strategies.

What we cover:

• What marketing is & how it works
• The psychological journey of a customer

Developing A Marketing Strategy

As a marketing agency, you will need to be able to create marketing strategies on the spot. This can be incredibly daunting to new business owners. This video breaks down the steps you need to take to create an effective marketing strategy for any business.

What we cover:

• Key sources of strategic information
• How to write SMART goals
• The presentation of your initial marketing plan

Introduction To Facebook & Instagram Ads

Never managed an ad campaign before and don’t even know where to begin? This lesson covers all of the fundamentals of the Facebook & Instagram advertising platforms.

What we cover:

• Common advertising terminology
• Key statistics surrounding Facebook & Instagram ads
• The full Facebook advertising platform structure

Setting Up Business Manager

The business manager is the host of all Facebooks advertising tools and this video will show you exactly how to set yourself up and confidently navigate around the platform.

What we cover:

• The role of the Facebook business manager
• How to create your account & navigate fluently

Navigating Ads Manager

Furthering from business manager set up, this lesson will teach you how to create individual ad accounts which will host all of your clients advertising efforts.

What we cover:

• What the Facebook ads manager is
• How to use it properly

Facebook Pixel Mastery

The Facebook Pixel is one of the single most important tracking components of any effective digital marketing strategy, this lesson breaks down its full uses and how to accurately integrate it into any company website.

What we cover:

• What the Pixel is & it’s purpose
• The proper use of event codes
• How to set up on any website, regardless of host

Integrating Product Catalogues

When working with e-commerce clients, its important that you integrate the product catalogue into the Facebook ads manager. This video will teach you how to do that.

What we cover:

• What a Facebook catalogue is
• The core uses and benefits
• How to integrate any e-commerce store

Organisation & Naming Conventions

Failure to stay organised can easily lead to failure of your agency. This is something the majority of the worlds marketing agencies overlook. In this lesson you will learn how to properly organise your ads manager.

What we cover:

• Why it’s important to stay organised
• Advertisement naming templates
• Organisation automation

Recap Quiz

Short end of module multiple-choice quiz.

Module 7 – Comprehensive Ad Creation

In this module you will learn how to create exceptional advertisements from beginner knowledge to expert.

Campaign Objectives

The first stage before creating any advertisement is knowing the objective. This lesson runs through all of the Facebook advertisement campaign objectives, highlighting each of their unique uses.

What we cover:

• The use for each objective
• How to create campaigns based on ad goals

Budget Optimisation

Accurate budget optimisation can be the difference between an advert profiting and not. After completing this lesson you’ll have comprehensive understanding of how Facebook ad budgeting works.

What we cover:

• The must knows in budget optimisation
• CBO vs Ad
• Accurate budget setup

Audience Identification & Targeting

An ads agency could create the perfect advert but if it isn’t getting seen by the correct people, it’s worthless. This video will teach you how to ensure that you use hyper-relevant audiences every time.

What we cover:

• Understanding the buyers persona
• Why size matters with audiences
• Mastering audience insights

Managing Ad Placements

Facebook & Instagram adverts aren’t just shown on the newsfeed, in fact there are tons of different placement locations. After completing this lesson you’ll have a full understanding of all of the placement options and their benefits.

What we cover:

• What ad placements are
• Specific uses for each placement

Million Dollar Ad Copy

Captivating copywriting used to be something only a select few had mastered, although in the modern age all marketing agencies need to be able to write effective ad copy. This does not need to be a daunting task. This lesson breaks down how to write extremely effective copy using our proven blueprint.

What we cover:

• The importance of effective copywriting
• 5 step ad copy blueprint
• Wildly profitable copy examples

The Perfect Creative

The final piece to the puzzle when creating the ultimate advert is creative. Creative is the core of any advert and is what captivates the attention of your target audience. After this lesson you’ll have mastered the art of creative selection.

What we cover:

• The 4 main creative formats
• How to plan creatives in advance
• Perfect creative examples

Recap Quiz

Short end of module multiple-choice quiz.

Module 8 – Skyrocketing Return On Investment

In this module you will learn how to maximise return on investment with your clients, ensuring all of your strategies are performing to their highest capacity.

Unbeatable Custom Audiences & Lookalikes

The most powerful audiences of them all are custom audiences and lookalikes, but only few agencies truly understand how to maximise return on investment using them. In this video you will learn all of the most profitable audiences to create for your clients.

What we cover:

• What custom audiences are & how to use them
• The science behind lookalike audiences
• Comprehensive audience list

Ravenous Retargeting

An effective retargeting audience can mean instant return on investment for your clients, it’s vitally important that you understand all of the main customer drop off points and how to ensure no customer is forgotten.

What we cover:

• How retargeting works
• Real world retargeting strategy examples
• How to create dynamic retargeting ads

Testing Your Way To Greatness

Just because you think your advert will convert, doesn’t mean it actually will. That’s why it’s crucial that you have a comprehensive testing strategy in place. This video will teach you multiple ways of testing your marketing strategy whilst minimising budget loss.

What we cover:

• Why & what to test
• Best testing practices
• 3 comprehensive testing strategies

Ad Analysis & Further Optimisation

Ongoing analysis is the key to refining and improving existing ad strategies. In this video you will learn how to fine tune your adverts in order to reach the peak of budget spent vs return on ad spend.

What we cover:

• Best practices when analysing data
• How to read individual ad data
• Optimising ad accounts & pixels

Automation Rules

Automation will save you hours of labour and also prevent potential human error. After completing this lesson you will be able to set up automations within the Facebook advertising platform.

What we cover:

• Automating ad budget increases & decreases
• Turning off underperforming ads on autopilot
• Managing rule schedule timelines

Manual Bidding Strategies

This video will teach you strategies that the most elite marketing agencies keep close to their chest. Manual bidding is the forbidden fruit of the Facebook advertising world, enabling advertisers to dominate marketplaces through complete cost control.

What we cover:

• What manual bidding is
• The different types of manual bid
• 3 full strategies to use

Scaling The Right Way

Effective scaling is what prevents the majority of advertisers from getting exceptional results for their clients, limiting them to mediocracy. This video will teach you a number of proven strategies used to scale ads with limitless potential.

What we cover:

• When you should scale ads
• 4 proven strategies for scaling quickly
• How to minimise risk through automation

Managing Big Ad Spends (£1,000+ p/d)

Many get the chance to manage small ad spends, but very few get to manage ad spends above £1,000 per day. In our agency we manage large ad spends regularly and in this video we cut down months worth of learning curves and teach you how you can too.

What we cover:

• Checklist for scaling to big ad spends
• Mental disconnect from large numbers
• $1,000+ daily spend ad account examples

Funnel Building

The funnel is one of the most versatile weapons in any marketers arsenal. Whether its used for lead generation or client acquisition, this video will teach you how to create functional yet design friendly funnels and landing pages for a variety of objectives.

What we cover:

• Differences between sales funnels & web funnels
• Examples of funnels we’ve used in the past
• How to create easy & effective funnels via ClickFunnels

Monthly Client Reporting

Solid client relationships will ease pressure from all aspects of your agency, this video will teach you how to create comprehensive monthly client reports for your clients, keeping them up-to-date with key statistics whilst building ongoing trust.

What we cover:

• What to include in a monthly client report
• 3 options when sending reports
• How to deliver your report & templates

Recap Quiz

Short end of module multiple-choice quiz.

Module 9 – Mastered Strategies For 2020

In this module you will learn exactly how to generate results for specific niches, using a variety of proven up-to-date marketing strategies.

Lead Generation

There are many businesses that will require lead generation their core service. In this video you will learn how to master the Facebook lead generation ad objective, resulting in low cost yet highly qualified leads for your clients.

What we cover:

• Ideal lead generation prospect criteria
• Ad regulations within lead generation
• How to prepare a lead gen strategy
• Proven strategy for clients, including ad creation

Free Trial Ad Strategy

The free trial is an excellent weapon, only to be used as a last resort when signing your first client. When used, it’s crucial that you get exceptional results in the shortest amount of time possible. This video will teach you how to do exactly that.

What we cover:

• Free trial client criteria
• Full trial strategy for brick & mortar and e-commerce

Fitness

In this video you will learn proven strategies used to get results for the fitness industry, including gyms and personal trainers. These are strategies can be replicated for your clients, regardless of their business model or location.

What we cover:

• Ideal fitness prospect criteria
• Ad regulations within fitness
• How to prepare a fitness strategy
• Proven strategy for clients

Restaurants

In this video you will learn proven strategies used to get results for restaurants. These are strategies can be replicated for your clients, regardless of their business model or location.

What we cover:

• Ideal restaurant prospect criteria
• Ad regulations for restaurants
• How to prepare a restaurant strategy
• Proven strategy for clients

Dentists & Cosmetics

In this video you will learn proven strategies used to get results for dentists & cosmetic clinics. These are strategies can be replicated for your clients, regardless of their business model or location.

What we cover:

• Ideal cosmetic & dentistry prospect criteria
• Ad regulations for cosmetics & dentistry
• How to prepare a cosmetics or dentistry strategy
• Proven strategy for clients

E-commerce

When advertising for one of the fastest growing and most tech-savvy industries in the world, you need to know exactly what you’re doing. After watching this video, you’ll be fully equipped for getting incredible results for any e-commerce company.

What we cover:

• Ideal e-commerce prospect criteria
• Ad regulations for e-commerce
• How to prepare an e-commerce strategy
• Proven strategy for clients

Info-Product & Consulting

Possibly one of the hardest industries to advertise for, info-product & consulting businesses require a special level of attention. Having mastered the ads for our personal info-products, we reveal the exact strategies we use to consistently pull in 6 figure months for our clients.

What we cover:

• Ideal info-product & consulting prospect criteria
• Ad regulations for info-products & consulting
• How to prepare an info-product & consulting strategy
• Proven strategy for clients

Messenger Bots 101 & Templates

Messenger bots are quite possibly one of the most effective lead conversion tools within digital marketing today. This lesson is taught by a multi 6-figure bot agency, bringing you a masterclass in bot creation for your clients.

What we cover:

• What messenger bots are
• How to navigate around ManyChat
• The psychology behind a good bot
• Ready made templates

Real Estate

In this video you will learn proven strategies used to get results for real estate businesses. Taught by a multi 6-figure real estate agency, these are strategies can be replicated for your clients, regardless of their location.

What we cover:

• Ideal real estate prospect criteria
• Ad regulations for real estate
• How to prepare an real estate strategy
• Proven strategy for clients including messenger bot

Complete Funnel Templates

At this stage you’ll already know how to create effective funnels and landing pages for your clients. In this video we take things a step further and give you a series of ready-made proven funnels to use within your agency right away.

What we cover:

• Each templates individual use
• How to use the templates for your clients

Recap Quiz

Short end of module multiple-choice quiz.

Module 10 – 7 Figure Agency Scaling & Automation System

In this module you will learn how to scale your agency to reach your personal goals and build an incredible team that’ll grant you back the time-freedom every business owner strives for.

Adhering To Agency Targets

An agency based business depends on sales and the success of any sales dependant company is based on the teams ability to stick to targets. In this video we’ll set realistic daily sales targets for you to adhere to in order to scale with ease.

What we cover:

• Agency growth targets & conversion rates
• How to unlock a state of hyper-focus
• Logging agency sales performance

Rapid Scaling Through Referrals

Once established. a properly formatted agency will grow organically, relieving the pressure of outbound sales. After completing this video you will be able to use existing client relationships to gain an evergreen stream of client referrals.

What we cover:

• What referrals are and how to structure them
• The full client referral process & scripts

High Ticket Closing Examples ($10k p/m+)

The Affluent Agency has effectively closed numerous 5 figure monthly client deals. In this video we break down a number of different strategies we use to close high ticket clients. These strategies will draw in life-altering revenue increases.

What we cover:

• Examples of high-ticket client closes & scripts
• 4 strategies used for closing 6 figure clients
• The power of micro-niching within your agency

Automated Case Study Funnel

We charge between $5-10k to create bespoke case study funnels for our agency clients. In this video we give you access to the exact funnel we use within our agency, including full integrations. This funnel will generate a limitless stream of highly qualified inbound leads, both organically and with paid traffic.

What we cover:

• Breakdown of the exact case study we use
• How to structure your case study video
• The most effective traffic sources
• Paid advertisement strategy for agency funnels

Full Team Build-Out System

There will come a time in your agency growth where you will need to hire a team. After completing this video you will have a full understanding of a multitude of different paths you can take when building your team.

What we cover:

• When to expand your team
• The 3 main options when launching an agency
• Full Affluent Agency hiring timeline breakdown
• 4 types of team member and how to hire them
• Hiring scripts & qualification

Reviewing Team Applications

Watch us filtering through applications for new Affluent Agency job roles. This video will teach you exactly what to look out for in potential team members and how to effectively conduct an ‘initiation test’ for all candidates.

What we cover:

• The best hiring websites & resources
• How to read into client applications
• Effectively testing new team members

Eliminating Yourself

The majority of agency owners launched their business so they could gain complete financial and time freedom, although for many they end up working harder than they did in their 9-5. This doesn’t need to last forever. In this video we teach you how to eliminate your agencies dependancy on you, giving you complete time freedom.

What we cover:

• The dilemma of all new entrepreneurs
• How to create a ‘real company’
• The dictator to leader transition
• Tools for maximum team efficiency & automation

Recap Quiz

Short end of module multiple-choice quiz.

Module 11 – Bonus Lessons

In this module you will learn a variety of different strategies used to improve your agency and its processes. These lessons will be updated regularly when new and relevant marketing trends materialise.

Scheduling Organic Posts

When offering social media management as a service, it’s important that you don’t allow post scheduling to take over your day. In this video you will learn how to schedule months worth of content in advance on both Facebook & Instagram.

What we cover:

• Using Facebooks built in scheduler
• The most effective times to schedule posts
• Scheduling Instagram content using third-party tools

Free Facebook Page Likes

Growing a Facebook page for some takes years, for others it comes much quicker. After completing this video you will know all of the strategies we use to get a significant base of page likes on all of our clients page.

What we cover:

• How to utilise your existing network for likes
• Milking likes from existing page engagement
• Additional untapped resources

Social Proofing Ads

Once a winning ad and audience combination is found, social proof can dramatically drive down cost per conversion. In this video we teach you how to get high-quality and low-cost engagement on your best performing adverts.

What we cover:

• The importance of social proof
• Exact strategy for obtaining cheap post likes
• Audience targeting template

Access Hidden Facebook Interests

So few agencies realise that Facebook don’t grant their advertisers access to all of the interests available for use on their advertising platform. After completing this video you will be able to unlock the full potential of Facebooks targeting capabilities.

What we cover:

• How to conduct hidden interest research
• The flaws in audience insights and how to overcome them
• Game-changing third party tools

The Plague Of Complacency

Having witnessed the rise and fall of thousands of advertising agencies over the past years, we have unrivalled insight into what separates those that succeed from those that don’t. In this video we highlight the most common points of complacency within agency life and how you can avoid them.

What we cover:

• Common complacency points
• Re-aligning with agency goals & why
• The secret to everlasting motivation

Managing Your Agency Whilst Travelling

Going on an average of 7 holidays a year, Jordan understands how to manage a wildly profitable agency whilst abroad, without forfeiting on client results. After completing this video, you’ll be able to manage your agency care-free, whilst actually enjoying your time away.

What we cover:

• Taking holidays & short-term travelling (1-14 days)
• Long-term travelling (14 days+)
• How to automate your agency

Third Party Tools

In this video we summarise all of the third-party tools discussed throughout the Affluent Academy. This lesson serves as a quick reference point, eliminating the need to search through individual videos.

What we cover:

• All of the third-party tools to use within your agency

Recap Quiz

Short end of module multiple-choice quiz.